Good Advice: Software Demo

While this TechCrunch’s blog post is currently surrounded by a bit of controversy regarding (baseless) plagiarism… it nonetheless presents key points on how best to pitch your startup. A lot of these points are useful for any business proposal process where a demo is required.

Jason Calacanis‘ post is geared towards 10-minute startup demos, so perhaps the tip to “Demo your product in the first 60 seconds” might not be as applicable for a demo that is slotted for 1-2hrs and requires detailed background and scenario-based demos – like one’s I’m usually involved with… but nonetheless, there are some very insightful points.

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